CONCEPT— For The Confectional's rebrand I researched this organization’s competitive environment, and identified opportunities for unique positioning through visual and verbal concepts. I tie the importance of family within business and aspects of world travel, culture, and global connectedness where each design element was carefully created to emulate a scrapbook and handmade feel.
OBJECTIVE—This project aims to expand the appeal of The Confectional to the wider audience of Pike Place Market. While still highlighting their “homespuness” of their cakes, the goal of this project is to elevate the appearance of the brand through updating the brand identity and creating cohesiveness in each and every aspect of the business.
SOFTWARE— Adobe Illustrator, Adobe Photoshop, and Figma
INSTRUCTOR— Gabriel Stromberg
ALTERNATE BRAND MARKS
COLOR PALETTE
TYPE SYSTEM
APPLICATION MOCKUPS
STATIONARY
INSTAGRAM POSTS AND STORIES
WEBSITE PAGES
